Berlin Mall and Green Mountain Club Combine To Host Third Consecutive “Walk The Long Trail At Berlin Mall”
FOR IMMEDIATE RELEASE
For more information, contact Kay Nuissl at kaynuissl@comcast.net
Berlin Mall and Green Mountain Club Combine To Host Third Consecutive
“Walk The Long Trail At Berlin Mall”
In 2018, 949 registered mall walkers logged 20,260 miles, raising $10,000 for the
Green Mountain Club
BERLIN, VT January 7, 2019
The Berlin Mall is pleased that the Green Mountain Club will be joining us once again in hosting “Walk the Long Trail at Berlin Mall”. This event has quickly become a winter ritual for central Vermonters looking to keep fit, meet new friends and avoid cabin fever. From January 19 (MLK Day weekend) through April 21, (Earth Day weekend), the Berlin Mall welcomes walkers to experience an indoor version of the Long Trail, and help raise funds for the Green Mountain Club—official stewards of the Long Trail.
Walk the Long Trail at Berlin Mall taps into Vermonters’ love for the outdoors, and offers a fun, healthy, interactive and educational experience. By walking 544 laps in the mall’s heated, enclosed common area, participants can walk the equivalent of the Long Trail’s 272 miles. Photos, graphics, and other media provide the sense of being immersed in the Trail and its surroundings. Participants’ walking distances are recorded as they achieve milestones along the way, and the mall owners (Heidenberg Properties Group) are donating funds to our presenting partner, the Green Mountain Club, based on the number of miles people walk.
This year, we will be adding a Walker of the Week feature that will appear in the Barre Montpelier Times Argus, and a scenic photo backdrop so walkers can “Put Yourself in the Picture” on social media.
All registered walkers receive a commemorative poster and colorful milestone stickers to track progress, plus special offers and giveaways. Walkers can register online at theberlinmall.com/walk, and onsite at the mall. In addition, special events featuring awards, prizes and light refreshments will mark the opening and closing of the “Walk.”
Green Stripes Landscaping is the presenting sponsor for the 2019 edition of the Walk, and is joined by these businesses to help underwrite this four-month event: Central Vermont Medical Center, Passumpsic Bank, The Barre Montpelier Times Argus, WDEV, Avonda Air Systems, Bourne's Energy, Casella Waste Systems, Planet Fitness, and Wayside Restaurant.
The Long Trail (greenmountainclub.org/the-long-trail) is a free, rugged, primitive hiking trail along the high ridge of Vermont’s Green Mountains from Massachusetts to Quebec. Along its 272 miles, there are 5 peaks over 4,000 feet in elevation and 66 rustic shelters for overnight camping.
The Green Mountain Club (greenmountainclub.org) is celebrating over a century of heroic volunteers and great hikes on the Long Trail. The trail exists because the GMC and its 1,000+ volunteers work hard to keep it going, and because members and donors provide support.
The owners of the Berlin Mall have special plans for the mall—“Our vision is to create a vibrant town center where people of all ages live, work and play in a way that embraces community and celebrates life in Central Vermont,” said Michael Rushman, Director of Marketing and Strategic Planning. “Walk The Long Trail At Berlin Mall is a great example of how a town center concept brings people of all ages together, and is a glimpse of exciting things to come, including a recently announced senior housing community to be developed by Dousevicz Inc. adjacent to the Mall,” added Rushman.
Tenants: Walmart, Kohl’s, JCPenney, Planet Fitness, Passumpsic Bank, AroMed Aromatherapy, Bath & Body Works, Coffee Mugs USA, GameStop, GNC Live Well, Juicebox, Olympia Sports, Optical Expressions, SHOE DEPT., Supercuts, Verizon Wireless, and Vermont Bobbin.